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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Insights

Relevance is the new reach, by TikTok

More than 80 per cent of ad executives want to take more control of their media spend

One in three marcomms staff eyes career change

Global advertising spend set to rise by 12.6 per cent this year to reach US$665bn

WARC reveals insights from the 2021 Cannes Creative Effectiveness Lions winners

The Middle East’s response to sustainable beauty in the rapidly evolving beauty market, by Liht Organics’ Nerissa Low

The UAE’s State of Marketing in 2021: 81 per cent report new or reprioritized metrics

W7Worldwide releases 7-Step Communications Guide to Transform the Oil & Gas Sector Post Covid-19

Online ad demand is ‘very strong’: How did tech giants perform in Q2 2021?

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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