The Advertising Business Group (ABG) has released the report exploring the United Arab Emirates’ state of transparency in influencer marketing in 2022.
The influencer marketing industry is only set to grow further to $16.4 billion in 2022, according to ‘The State of Influencer Marketing 2022: Benchmark Report.’ Influencer Marketing focused platforms raised more than $800M in funding in 2021 alone, an indication of the industry’s significant growth.
Influencer marketing transparency has become a key focus for ABG for all the growth in this field. ABG is dedicated to uniting the industry around higher standards.
Building on the National Media Council’s Advertising Guide &
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