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Featured

Where will you be when the future of tourism is decided?

OOH campaigns

‘OOH works as a powerful amplifier to digital campaigns’

TikTok reveals insights on the decisive shift in how the Middle East, and Saudi Arabia in particular, discovers, evaluates, and buys.

Inside the mind of the Q4 consumer: What TikTok is teaching us about buyer behaviour

Advertisers want

‘Advertisers want their message to follow consumers across platforms’

Inside ASICS’ The Everyday Escape campaign

Talabat

talabat raises AED6m in Q3 2025 to drive social impact, support communities

From left, Jim Coleman, EMEA CEO, and Toby Southgate, Global Group CEO, We Are Social.

We Are Social promotes Jim Coleman to EMEA CEO to drive regional growth

Campaign Breakfast Briefing

Tickets live for Campaign Breakfast Briefing: Out-of-Home 2026

Dubai-based communications agency, KPR (formerly KeenePR) announces an array of new partnership announcement and a lineup of recent client wins.

KPR announces line-up of client wins in Q4 and a strategic new partnership

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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