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- Agency of the Year
- Appointments
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AOTYME2026
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Featured

Rajnish Damodaran, Director of Retail, Product and Marketing at Damas Jewellery, stands next to the INFINITI QX80.

Craftsmanship to collaboration: Rajnish Damodaran shapes the future of luxury in motion

client for

The year ahead for client-centric innovation

Impact BBDO Group of Companies’ Ali Rez calls for a return to humanity while learning where to let the machines do the work for us.

The year ahead for creative originality

INNOCEAN renews global media mandate with HAVAS Media Network

SOCIALEYEZ’s Heena Mak calls for agencies to spot content creator early, understand their communities and help build sutainable influence.

The year ahead for the creator economy

Platformance’s Waseem Afzal makes the case for outcome-led organisations that connect intelligence, media, creative and commerce into one system.

The year ahead for outcome-based marketing

AI is democratised, your talent isn’t, writes Chief Executive Officer of Viola Communications, Piero Poli.

The year ahead for talent and technology

Student Hackathon winners Dubai Lynx

Dubai Lynx Student Hack showcases next generation of creative talent

learning for

The year ahead for learning, agility and resilience

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THE WORK

Cannes Lions

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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