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Featured

the cinema

Why the future of cinema is experiential

Merkle's Andreas Skopal shares how agencies are redefining their role as embedded growth partners – designing connected, tech-enabled experiences that earn attention through relevance, agility and impact.

Industry Snapshot: Agencies as embedded growth partners

WPP Creative

WPP plans to launch WPP Creative

Layal Takieddine, Head of Marketing, MBC Media Solutions (MMS)

Great businesses don’t fail; invisible ones do

Michael Campbell, Regional Head of Strategy, Initiative MENAT

Fixing the broken brief and building better partnerships for growth

The discipline marketing has been avoiding

CNN Academy

CNN Academy Abu Dhabi reveals exclusive look into training

Agency Faces to watch 2026

Call for nominations: Agency Faces to Watch 2026

Gambit ASICS

Gambit Communications wins ASICS Middle East PR account

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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