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Featured

From left, Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, and Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence.

Rotana Channels, Alibaba Cloud ink MoU to advance Arabic ASR

Omnichannel advertising

Omnichannel ads 1.5x↑ persuasive, drive 1.9x↑ brand affinity than multichannel

UAE Cannes Young Lions Judge Lara Assouad, Executive Creative Director, Landor on calls on young creatives to solve problems and serve a purpose

UAE Cannes Young Lions judge: ‘It’s about solving problems, not just ‘cool’ ideas’

Vibha Thusu, Industrial Automation (IA) e-commerce Programme Leader – Marketing and Communications, Schneider Electric

Schneider Electric picks Vibha Thusu to lead MarCom for IA e-commerce programme

Saudi Arabia wins big at the Clio Music Awards 2025

Bepanthen

Bepanthen launches virtual store on Amazon KSA

Javid Aslanov, Connected TV

Capitalising on Ramadan’s digital shift towards Connected TV

LION’s Osama Siddiq makes the case for humour within Ramadan advertising

LION’s Osama Siddiq: Spill the vimto, not tears

Early bird tickets on sale for Campaign Breakfast Briefing: Talent & Technology

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

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