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Featured

Yas Island Warner Bros World OOH Batman billboard

Yas Island Abu Dhabi’s Warner Bros. World sparks conversations offline and online

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Viola Communications has signed a strategic partnership with Maven Insights to jointly deliver services across the UAE.

Viola Communications signs partnership with Maven Insights

Doritos

Doritos KSA launches Gen Z-led campaign to ‘Crunch The Norms’ with FP7 McCann Riyadh

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

Jeep Movember

Jeep UAE unveils Movember campaign uniting brand impact, community well-being

The Year of Family

Why the UAE’s ‘Year of Family’ will redefine brand strategy in 2026

PureSpectrum is expanding into the MEA region with the appointment of Nader Kobeissi, a seasoned market research leader.

PureSpectrum appoints Nader Kobeissi to drive expansion in MEA

streaming

Why streaming is a profitable path for Gulf advertisers

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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