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Essays

Digital Essays 2024: A note to marketers

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Digital Essays 2024: The greatest cost-depreciation ever

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

Digital Essays 2024: Reshaping the OOH customer journey

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Digital Essays 2024: The changing face of performance marketing

Amer Massimi, on shares

Digital Essays 2024: Louder than awards

Digital Essays 2024: Contextual advertising, how to use it right

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THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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