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Essays

Digital Essays 2024: A note to marketers

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Digital Essays 2024: The greatest cost-depreciation ever

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

Digital Essays 2024: Reshaping the OOH customer journey

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Digital Essays 2024: The changing face of performance marketing

Amer Massimi, on shares

Digital Essays 2024: Louder than awards

Digital Essays 2024: Contextual advertising, how to use it right

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THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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