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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
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- Special Features
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AOTYME2025
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Essays

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

Digital Essays 2025: Automation without blindfolds – how marketers can reclaim strategic control

the business

Digital Essays 2025: Rewiring the business of advertising

task

Digital Essays 2025: Task operator to strategic thinker

digital is

Digital Essays 2025: The age of assumption is over

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: BigTime Creative Shop’s Mohammed Sehly

The MENA Power List 2025: APCO MENA’s Mamoon Sbeih

The MENA Power List 2025: Webedia Arabia’s George Maktabi

The MENA Power List 2025: Cicero & Bernay’s Ahmad Itani

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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