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Editors' Picks

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

salaries

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Gen Z

Gen Z marketing: Rebranding, repackaging or reinventing?

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Call for listings in Campaign’s annual Agency Directory and Powerhouse Map 2025

Stagwell Create.Group

Stagwell expands MENA footprint with Create. Group acquisition

April 2024 brought with it the heaviest recorded rainfall in the UAE’s history.

The year in review: Wrapping up a rollercoaster ride through 2024

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

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THE WORK

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Ducab Ramadan campaign Abu Dhabi TV

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 5, 2025

Ducab Ramadan TVC shows products that silently power memories

McDonald's UAE Drop the Crunch campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

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Feb 28, 2025

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