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Editors' Picks

#AlifChallenge Alif Chief Content Creator competition

AED 100,000 contract up for grabs: Expo City’s Alif looks for Chief Content Creator

Cristiano Ronaldo CR7 Saudi Arabia

Cristiano Ronaldo video campaign claims he ‘came for football, stayed for more’ in Saudi Arabia

Mark Penn, Chairman and CEO, Stagwell.

Stagwell Chairman & CEO: ‘Bullish on growth in the Middle East’

From top left, clockwise, Mohamed Ali Almadfai, CEO, Emirati Coffee; Lizelle Fitoussi, Director – Marketing, Merex Investment; Aneela Halani, Regional Marketing Manager, Haleon; Shannon Soans, Co-Founder, No Filter; Riya Vatnani, Director of Communications, Cicero and Bernay; and Alina Sukhar, Associate Business Director, Digitas Dubai. coffee raves

Wake up and smell the coffee, marketers say

SQUATWOLF Neotech

SQUATWOLF launches ‘boldest’ Neotech product in viral campaign

DEI diversity equity and inclusion women in advertising cover feature

Women in advertising: Taking DEI beyond mere dialogues on diversity

On Emirati Women’s Day UAE nationals push for brands to shift from gestures to build long-term, genuine capabilities and collaboration.

Emirati leaders mandate a reality check on Emirati Women’s Day

ALDO

ALDO, Apparel Group launch Artist Series with ad exec-turned-artist Dina Sami

Mentorship: the DEI tool that changes everything

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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