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Editors' Picks

BTS: Pedro Pascal on ‘a heartbroken world … and the promise of healing’

Porsche David Guetta

David Guetta electrifies Porsche EV campaign at MBR Solar Park

Publicis Middle East deja vu Strangers campaign

Publicis ME, deja vu display lasting legacy, life left by ‘Strangers’ donating organs

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

From left to right, Anas Bukhash, Entrepreneur and Interviewer, Host of #ABtalks, on stage with His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council discussing the BRIDGE initiative.

UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age

UNHCR Campaign

UNHCR Ramadan campaign sparks humanity, collective action to change lives

UN Women Impact BBDO InkVisible campaign

InkVisible campaign in Pakistan raises Parliament support for women’s protection

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

Daryl Lee, Global CEO of McCann WorldGroup

Podcast: McCann WorldGroup’s Daryl Lee on leaning into brand, creativity and insights

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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H.E. Turki Alalshikh leads landmark meeting with media industry leaders

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