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Editors' Picks

Foodics campaign

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

salaries

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Gen Z

Gen Z marketing: Rebranding, repackaging or reinventing?

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Call for listings in Campaign’s annual Agency Directory and Powerhouse Map 2025

Stagwell Create.Group

Stagwell expands MENA footprint with Create. Group acquisition

April 2024 brought with it the heaviest recorded rainfall in the UAE’s history.

The year in review: Wrapping up a rollercoaster ride through 2024

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

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THE WORK

teens Mullenlowe MENA Fixby Don't Look Down campaign

UAE’s longest film shows 84 per cent of teens in danger, sparks 30,000 sign ups

Foodics campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkJan 23, 2025

Saudi Foodics campaign take the nostalgic route to 3.2 million+ impressions

Aroya cruise ship sonic branding MassiveMusic

Advertising Creative Featured Marketing Media The WorkJan 20, 2025

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

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Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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