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- Agency of the Year
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AOTYME2026
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Digital

Hicham Dergham, Regional Sales Director, DXTA Technology on online versus outdoor

Digital Essays 2025: Online just went outdoors

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Bill Watkins, Pinterest's Chief Revenue Officer (CRO).

Interview: Pinterest’s CRO on the sweet spot in the platform’s social commerce success

Preparing for Ramadan with precision, purpose and presence

James Young, Associate Creative Director at We Are Social.

Sports marketing: The culture of play

Sheraa Publicis Groupe Middle East

Publicis Groupe Middle East partners with Sheraa to empower female entrepreneurs

Sports marketing: Leaders discuss a language of belonging

six trends

Six trends redefining marketing, creativity and CX, Takumi report reveals

The future of brand and marketing in the Middle East

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THE WORK

Lay's a

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

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