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Digital

Horror Con

No zombies? No problem. When Saudi’s Horror Con released an AI-powered video

From concept development to final execution, Eye Studio handled the end-to-end CGI process, including storyboarding, environment design, asset integration, animation, and final compositing.

Eye Studio brings a festive Dubai to life for MINI Cooper AGMC with CGI

Redefining digital identity in a cookieless world

Badr Bourji, Senior Vice President of Marketing, Yas Island Abu Dhabi and Miral Destinations

Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building

Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign

Equiti Group

Equiti partners with Uber to activate in-journey advertising

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media landscape.

Digital Essay 2025: The attention-first currency

SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.

Digital Essays 2025: AI era demands authentic agencies

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not platforms

Digital Essays 2025: Rewriting the search playbook

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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