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Digital

du campaign ‘bridges the space between’ people, communities in the UAE

By Tahaab Rais, Group Chief Strategy Officer and Film Director, Publicis Groupe Middle East & Turkey.

2025. (W)rapped.

of agentic AI

The rise of agentic AI

The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

Top 20 news

The Annual: Top 20 news stories from 2025

The Assembly team celebrated on stage after being presented with the Digital Agency of the Year 2025 honour by Sherry Mansour, Managing Director – MENAT, Seedtag, category partner of the award.

AOTY 2025: Assembly on winning Digital Agency of the Year

Publicis Groupe Middle East & Turkey won the Holding Company of the Year honour, securing one of the biggest awards of the night, presented by Manoj Khimji, Managing Director, The Vantage.

AOTY 2025: Publicis Groupe on winning Holding Company of the Year

Melon Online to lead digital marketing for Society by SoFleur

The Annual 2025

Campaign Middle East’s The Annual 2025 issue is out now

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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