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AOTYME2026
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Digital

Hypermedia launches real-time, responsive programmatic DOOH

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

GLP-1 is no longer a medical story; it’s a cultural one in the Middle East

From left, celebrity real estate brokers Rami Wahood and Ben Bandari open up about the secret sauce to meaningful and relatable marketing within the property sector.

Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers

SRMG GOAT

SRMG launches G.O.A.T data-driven sports app built for the AI age

Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.

Impact Proximity, Webflow partner to drive digital experiences

Leadership Accelerator

15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator

Arun Mohan, General Partner at AMX Ventures, and tech investor in Onepane.

UAE-based Onepane solves critical ‘agent gap’ launching ‘agentic IT’ Pulse platform

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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