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Digital

Omar Khaled, CMO of CFI Financial Group

CFI Financial Group names Omar Khaled as Chief Marketing Officer

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Yasmin Abdelaziz, Ahmed Sharif star in Experience Abu Dhabi summer campaign

The LG campaign centred on an interactive platform that helped users create personalised AI-generated songs for loved ones, transforming digital music creation into shared emotional experiences.

LG turns inspiration into action through an interactive cinema campaign

Search advertising report: How are people picking their path to purchase?

Geography

Geography categories for Agency of The Year Middle East 2025 explained

Why metro branding is a game-changer for urban engagement

OLX Lebanon Dubizzle

OLX or Dubizzle? Debate ends as brand lets consumers choose its name in Lebanon

Advertiser Permit Mulin UAE Media Council social media content creators digital advertising

UAE Media Council launches Advertiser Permit for social media content creators

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THE WORK

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

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Smarter websites, stronger search: The next era of website management and SEO

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The Next Power Play? Women’s Sport.

Nov 28, 2025

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