The 2025 Agency of The Year Middle East awards is set to spotlight the brightest stars in advertising across the region, from creative and digital to media, PR, production and social media, with a specialised Geography Category.
Open to both independent and network agencies across the region, the Awards include a section to recognise the best agencies in specific markets in the Middle East.
The Geography Category includes individual Best Agency awards for each of these seven markets: Egypt, Iraq, Jordan, Oman, Qatar, Saudi Arabia and the UAE. These awards aim to honour the top agency from each of these markets who have highlighted standout strategic achievements and financial performance across creative, digital, media, PR, production and beyond.
Led by Chair Judge Emma Campbell, Sector Marketing Director – Strategic Marketing & Communications at DCT Abu Dhabi, the jury includes senior brand marketers from a diverse range of markets such as Qatar, Saudi Arabia, the UAE and more.
As such, submissions to the Geography category will offer agencies the chance to have their success recognised by potential clients.
Submission criteria
In order to create a successful entry for the Best Agency under the Geographic category, agencies must include:
- Achievements against objectives
- Scope of operation
- Business growth
- Client profile and disciplines
- New business wins, client retention and relationships
- Awards and recognition within the eligibility period
- Staff retention and development initiatives
- Creative output where applicable
- How the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry – including DE&I and sustainability initiatives
- How the agency provides an exceptional place to work for staff and has built a strong positive culture
- How the agency has evolved its workplace to support the business internally and externally
Judges will also consider factors such as the expansion of integrated offerings, leadership and innovation, demonstrable investment in R&D, influence within the industry, and commitment to talent and culture as they evaluate entries.
All submitted information must fit within the eligibility period of 1 July 2024 to 30 June 2025.
Entries must follow the overall submission guidelines as per the Agency of The Year Middle East 2025 entry kit. To download the kit, click here.
To assist with your submission, Campaign Middle East in partnership with Haymarket hosted a FAQ webinar to further explain the submission process. To watch a recorded session of the awards clinic, click here.
Last year’s Geography Category winners
Winning a geography category at the Agency of The Year Middle East 2025 awards showcases your agency as the best in the country. The win not only highlights your agency as the most successful to potential clients, but also allows it to gain access at being showcased as the best on Campaign Middle East‘s esteemed platform.
Last year, top agencies from across the region were honoured based on business outcomes and financial success of their agencies during 2024. The list includes:
Best Agency – Egypt: Impact BBDO Cairo
Impact BBDO Cairo was recognised as the Best Agency of the Year – Egypt with a trophy presented by Anthony Milne, Chief Commercial Officer, Motivate Media Group.
Best Agency – Iraq: Brodmann
Brodmann was named Best Agency of the Year – Iraq and received the trophy from one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group.
Best Agency – Jordan: Adpro&
Adpro& was handed the Best Agency of the Year – Jordan award by one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group.
Best Agency – Oman: Kenshō Mindful Communications
A judge at the Agency of the Year Middle East awards, Sahar Khan, Director of Marketing at Bayut and Dubizzle, awarded Kenshō Mindful Communications as Best Agency of the Year – Oman
Best Agency – Qatar: UM Qatar
UM Qatar was recognised as Best Agency of the Year – Qatar by one of the awards judges, Sahar Khan, Director of Marketing at Bayut and Dubizzle.
Best Agency – Saudi Arabia: Zenith KSA from Publicis Groupe
Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions.
Best Agency – UAE: Action Global Communications – UAE
Neel Pandya, former CEO – EMEA and APAC for Pixis, one of the awards sponsors, presented Action Global Communications – UAE with the Best Agency of the Year – UAE award.
Standard deadline set for 18 September
Enter now for a chance to be recognised as the best in your geography, and even the entire region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here.
For more information on judges, categories and the awards, click here.
Campaign Middle East will announce the winners at the Agency of The Year Middle East 2025 awards ceremony in December.
