Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club.Rixos Hotels has appointed Brazen MENA as its strategic Public Relations partner for the launch of Rixos Obhur Jeddah, an all-inclusive family and lifestyle resort in Saudi Arabia.
The appointment follows a competitive pitch process and marks a milestone moment for both brands as Rixos makes its highly anticipated debut in the Kingdom.
Brazen MENA will lead launch communications for the flagship property, with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand’s signature ‘all-inclusive, all-exclusive’ philosophy.
The agency will spotlight the resort’s cultural relevance and its role in shaping Saudi Arabia’s evolving tourism landscape.
Mohammed Al-Khatib, General Manager of Rixos Obhur Jeddah, said, “We are delighted to partner with Brazen MENA at this pivotal moment for the Rixos brand in Saudi Arabia. As a milestone launch, it was essential to find a PR partner who understands the market and brings bold, creative storytelling.”
Al-Khatib added, “Brazen MENA stood out for their strategic thinking, local insight, and passion for lifestyle-driven communications – we’re excited to bring this destination to life together.’
The win further strengthens Brazen MENA’s growing portfolio in the Kingdom and reinforces the agency’s track record in delivering high-impact, locally relevant campaigns for some of the region’s most exciting hospitality brands.
Louise Jacobson, Managing Partner at Brazen MENA, said, “This is a hugely exciting win for the agency. Rixos Obhur Jeddah isn’t just a resort – it’s a game-changing destination that speaks to where Saudi tourism is heading. Our expertise in lifestyle, hospitality, and market-first openings puts us in a prime position to help bring the launch to life and create lasting impact.’’
Located on the shores of Obhur Bay, Rixos Obhur Jeddah represents a bold new chapter in experiential travel, combining elevated hospitality with a vibrant, family-first approach.
The resort aims to blend contemporary elegance with Arabian hospitality and features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club.
Meanwhile, with offices in Dubai and Riyadh, Brazen MENA continues to build on its bold new brand platform – B Ahead, B Brazen, aimed at driving greater visibility, reputation and impact across the region.
