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Digital

HAVAS promotions

HAVAS Middle East strengthens leadership with four promotions

Teddy Abdelnour, Head of Integrated Marketing, TEAM LEWIS

TEAM LEWIS appoints Head of Integrated Marketing in Dubai

From left, Dana, Senior Art Director; Nahida, Office Admin; and Joelle - the WonderWomen at WonderEight.

Women in advertising: Behind each and every great campaign are WonderWomen

PromptZero

EPIC, IMPACT BBDO launch PromptZero: An AI prompt designed to cut emissions

Flowwow and Admitad reveal Back-to-School 2025 insights on UAE family spending behaviour, from rising mobile use to gifting and SME growth.

Online sales surge 18 per cent during back-to-school 2025 in UAE

Zelene Thanzeer ads

I’m Gen Z: Here are the ads I skip, and the ones I watch

Marwan Dimas, Chief Sales & Marketing Officer at Estithmar Holding

Interview: Estithmar Holding’s Marwan Dimas on ‘Baghdad as a destination’

Apparel Group

Apparel Group goes ‘Back to Style’ for back-to-school season

Bianca Zenkel, Regional Director of Field Marketing, Salesforce Middle East on agentic AI in marketing

How agentic AI is transforming marketing and driving ROI

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THE WORK

IKEA new

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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