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Digital

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Agency of The Year Middle East 2025 Awards extends deadline by a week

NIVEA

NIVEA, Zenith Media, ThePubverse by ArabyAds launch 3D CTV ad

Credo Communication's Dr. Habib Bacha shares how PR in the GCC shifted from press releases to strategy and data-driven storytelling.

Communications in the GCC: From press releases to purpose-driven engagement

Assi Rahbani, Managing Director – MENA, Tag, dentsu

dentsu’s Tag appoints Assi Rahbani as Managing Director – MENA

From left, Joel Williams, Founder and CEO of TMG; and Michel Malkoun, Chief Growth Officer at CG Digital.

InMotion, TMG link up to bridge the media spend and outcomes gap

SRMG TikTok

SRMG, TikTok host Creators Day to fuel MENA’s creator economy

JA Resorts & Hotels introduces personalised staycations in Dubai with tailored itineraries for families and multigenerational groups.

JA Resorts & Hotels personalises staycations for multigenerational escapes

Omnichannel UAE retailers

UAE retailers signal swift shift to omnichannel strategies: report

Joanna Della-Ragione, Managing Partner, W Communications GCC (R) and Warren Johnson, Founder and CEO of W Communications.

W Communications expands GCC presence with Abu Dhabi HQ

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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