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posted on Sep. 18, 2025 at 8:00 amSep 18, 2025

SRMG, TikTok host Creators Day to fuel MENA’s creator economy

posted on Sep. 18, 2025 at 8:00 amSep 18, 2025

The SRMG, TikTok event, which brought together 83 top creators representing 91 million combined followers, was designed to equip creators with strategies to grow audiences, collaborate with brands and monetise content.

SRMG TikTok

SRMG, one of the MENA region’s largest integrated media groups, in partnership with TikTok, successfully hosted Creators Day in Saudi Arabia on September 10, 2025 at SRMG Labs in Riyadh’s Jax District.

The event brought together 83 top creators representing 91 million combined followers, as well as industry experts and TikTok partners for an evening of training, networking. and inspiration.

The event was designed to equip creators with actionable strategies to grow their audiences, collaborate with brands, and monetise their content.

Leading experts from both SRMG and TikTok delivered high-impact sessions tailored for Saudi creators, giving attendees a chance to gain di

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Tags:Alaa Salha algorithm Analytics brand collaborations content creators creator search insights Creators Day followers growing audiences influencers integrated media groups JAX District monetising content platform specialists Raneem Basyoni Riyadh Saudi Arabia saudi creators SRMG SRMG Labs TikTok TikTok One Monetisation TikTok partners

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.