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Digital

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

SQUATWOLF sports series of activations in KSA ahead of Saudi National Day

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Diego Flórez, AI Creative Director, Core42 on creatives and jobs in the age of AI

What creatives need to know about the next wave of jobs

UAE (62%) and KSA (59%) consumers unhappy with online shopping: VML study

Google MENA’s Basel Hijazi explains how Saudi National Day fuels surges in search, spend and retail, and what it means for brands.

Winning the Saudi National Day consumer

travel advertising

Is targeted advertising actually swaying travellers?

Athar Awards

Athar Awards 2025 unveils 274 finalists across 35+ categories

PIF MBC Group

Saudi Arabia’s PIF acquires 54 per cent majority stake in MBC Group for $1.99bn

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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