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Digital

Kantar Media Reactions study

Kantar study reveals disconnect between consumers and marketers on ad platforms

Money20/20

Highlights from the region’s biggest Fintech event, Money20/20 Middle East

Backed by Turbostart, Climaty AI plans to build its Agentic AI model, designed to deliver both campaign performance and sustainability.

Climaty AI secures $2m funding to scale climate marketing tech

From left, Pete Barrie, Global President at Strike Social, and Michel Malkoun, Chief Growth Officer at Choueiri Group.

InMotion, Strike Social partner to bring AI-powered paid social to the MENA region

Ellington Properties Live By Design campaign

Ellington Properties highlights ‘lifestyle curator’ role in ‘Live By Design’ campaign

Urban Company cuts through the noise to launch ‘instant cleaning’ in the UAE

Dubai Mallathon

Dubai Mallathon: When fitness, community and brands run together

judges

Agency of the Year Middle East 2025: Final wave of judges revealed

Yazle MENA

Trophèe, Yazle MENA partner for connected retail commerce, brand engagement

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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