Climaty AI, a startup positioning itself as the world’s first climate and marketing technology company, has raised $2 million in early-stage funding to build its carbon-conscious marketing solutions, powered by agentic AI. The round was led by global venture capital and accelerator fund Turbostart, with participation from AI experts and angel investors.
The funding highlights growing interest in what Climaty AI calls “CliMarTech” – a fusion of climate responsibility and marketing technology. The company’s proposition comes at a time when global advertising spend has crossed $1tn, with an estimated 37 per cent lost to ineffective targeting, duplication and weak creative.
Founded by former Pixis CEO Neel Pandya, the startup is building an Agentic AI ecosystem designed to optimise campaigns while reducing their carbon footprint. Pandya, who also holds experience from L’Oréal, Vodafone and GroupM, said: “The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do at Climaty AI.”
The ecosystem will be built as a self-optimising marketing infrastructure that learns continuously, adapts to goals in real time, and orchestrates campaigns end-to-end with human oversight built in.
At the core of the platform are four Agentic AI-powered media agents – Campaign Builder, Creator, Optimizer and Analytics. Together, they automate campaign planning, content creation, optimisation and measurement.
By cutting manual inefficiencies, the system is designed to free media planners for more strategic work, while delivering greater transparency, smarter campaigns and measurable results with built in sustainability.
Ganesh Raju, founder of Turbostart, said the fund’s backing reflects a shift in what marketers expect from technology. “Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI. We’re excited to support this journey from India to the world.”
Climaty AI has already piloted its solutions with Opella, demonstrating improvements in marketing efficiency while lowering campaign footprint. Its tools have also been tested across EdTech, consumer healthcare, automotive and FMCG, showing relevance in varied environments. The company now plans to expand across APAC, EMEA, the UK and North America, where demand for sustainable and high-performance marketing is rising.
