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AOTYME2025
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Digital

Podcast: Kijamii's Regional COO and ECD on intention, context, originality and courage

Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage

MENA marketing

Your opinion matters: Tell us what’s next for MENA marketing in 2026

e& Saatchi & Saatchi screen addiction

e& and Saatchi & Saatchi ME craft a wake-up call for screen addiction at GITEX 2025

Michel Harb, Founder and Executive Producer, Black Rhino on the agency's new AI chapter.

When humans meet artificial intelligence: Black Rhino unveils new AI chapter

strategy Where

The human pulse of strategy: Where experience meets culture

Khaled Alfangary, Senior Manager, Client Services, EMEA, StackAdapt makes the case for a unified adtech and martech stack to turn fragmented consumer journeys into orchestrated growth engines.

Future of programmatic in the MENA region: Why adtech and martech integration is essential

MENA

Publicis Groupe Middle East partners with Altibbi for healthcare solutions in MENA

By Jalal Khanfour, Chief Commercial Officer, Al-Arabia

Al-Arabia’s programmatic launch: Automation meets scale

streaming

Streaming creativity is the answer to marketing uncertainty in MENA

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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