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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- Saudi Focus
- Special Features
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Digital

Bots traffic ad fraud

Bots are shopping on sites, but not how you think, industry leaders say

Snap OS 2.0 Snapchat Spectacles AR

Snap unveils content, browsing features on AR Spectacles

InMotion Portal

InMotion, Portal partner to bring retail media transparency to MENA

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable solutions.

The branding strategy behind the latest Dreame launch

StickyGinger new client wins

StickyGinger secures six new client wins

Sony's Sekiguchi shares how Gen Z is reshaping culture in the Middle East, pushing brands to move beyond ads and build authentic experiences that empower and connect.

How tech brands are winning Gen Z with next-gen marketing

BLJ Insights + Strategy aims to move beyond traditional media metrics and toward a more holistic and outcomes-driven model.

BLJ Worldwide launches BLJ Insights + Strategy media intelligence division

2025 judges

Revealed: Third wave of Agency of The Year Middle East 2025 judges

MRM Shopify

MRM MENAT, Shopify collaborate to accelerate commerce growth

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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