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Anup Oommen
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Middle East Social Media and Digital Association (MESMDA) launches in the UAE

Anup Oommen
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MESMDA brings together practitioners working across social media management, digital marketing, content creation, platform strategy, analytics and online communications to elevate professional standards, strengthen industry credibility and support the long-term growth of the region’s digital ecosystem.

Rad Arekat, Founder of MESMDA.Rad Arekat, Founder of MESMDA.

The Middle East Social Media and Digital Association (MESMDA) has officially launched in Dubai, marking a significant step forward for the region’s rapidly expanding digital industry.

As one of the world’s most dynamic digital markets, the Middle East has long lacked a unified body dedicated to supporting, representing and advancing social media and digital professionals. MESMDA has been established to fill that gap.

Tickets to Campaign Middle East’s Ramadan Breakfast Briefing & The Year Ahead event are selling out fast. Click here to claim your seat for Friday, 13 February to network with and listen to top clients and agency leaders.

MESMDA brings together practitioners w


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Tags:advocacyAnalyticscertificationcommunityContent creationdigital marketingeducationGovernanceindustry credibilityindustry standardsInsightslong-term growthMESMDAMiddle East Social Media and Digital Associationnetworkingonline communicationsplatform strategyprofessional standardsRad Arekatrepresentationresearchsocial media management
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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