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Creative

Dubai Mall Festival of Fashion (DMFOF)

AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Bill Watkins, Pinterest's Chief Revenue Officer (CRO).

Interview: Pinterest’s CRO on the sweet spot in the platform’s social commerce success

Preparing for Ramadan with precision, purpose and presence

Murtaza Mahfooz, Regional MD – Gulf and Near East, Haleon.

Haleon and Centrum transform how we see health

sports marketing a

Sports marketing isn’t just another service, it’s a culture

James Young, Associate Creative Director at We Are Social.

Sports marketing: The culture of play

Neutrogena with

Neutrogena brings trust to skincare marketing with ‘Beauty to a Science’

Boye Balogun, CEO, FutureTech on sports marketing

How esports is rewriting the sports marketing playbook for brands

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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