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- Agency of the Year
- Appointments
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- News
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- Special Features
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AOTYME2026
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Creative

Vamp Fujifilm

Fujifilm Instax, Vamp reveal live creator content at 1 Billion Followers Summit 2026

Mansoor Al Sabahi, Chief Executive Officer, Mada Media

Mada Media Strategic Partners Forum sets the tone for Dubai’s OOH industry

From left, Claudine Cheever, Chief Marketing Officer, and Lee Brown, Chief Business Officer, Pinterest. Photo credits: Chona Kasinger and Laurent Cassot.

Pinterest picks Chief Marketing Officer, first Chief Business Officer

Phil Smith, Media Solutions Director, The Vantage

Why Middle East brands matter at the World Economic Forum in Davos

the 4th Edition of The Great Marketing and Business Minds UAE 2026 will be held on 29 January at Pullman Dubai Downtown.

Marketing leaders to meet in Dubai to discuss insight-driven growth

Pinterest’s 2026 Colour Trends released a list of the trending colours that will be shaping creativity, style and demand across culture.

What colours will be trending this year?

HALFTONE

Culture-focused creative agency HALFTONE launches in Middle East

Courage Awards

IWBD launches free-to-enter Courage Awards to honour bold women in leadership

PRCA MENA Young Lions PR competition Cannes Lions

PRCA MENA opens registrations for Young Lions PR Competition 2026

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THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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