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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Creative

Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company.

Podcast: Diriyah Company’s Kiran Haslam on ad agencies, Saudi optimism and 2026

Horror Con

No zombies? No problem. When Saudi’s Horror Con released an AI-powered video

From concept development to final execution, Eye Studio handled the end-to-end CGI process, including storyboarding, environment design, asset integration, animation, and final compositing.

Eye Studio brings a festive Dubai to life for MINI Cooper AGMC with CGI

Creativity: The reason anyone bothered to buy a ticket in the first place

chatgpt in

Love (and hate) in times of ChatGPT

Nicolas Geahchan, Senior Creative Director, Saatchi & Saatchi MEA

A party of one is less fun

Badr Bourji, Senior Vice President of Marketing, Yas Island Abu Dhabi and Miral Destinations

Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building

$Derek Green, Chief Creative Officer, TBWA\RAAD$

Stop blending. Start disrupting.

Pep Guardiola assists Gen Z in ‘P(L)AY IT LIKE PEP’ Emirates NBD, Visa campaign

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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