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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Events
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AOTYME2026
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Creative

Running communities are offering brands a clearer view of behaviour, identity and loyalty, turning participation into insight across the region.

From running clubs to research labs: how brands are learning on the ground

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

Hypermedia launches real-time, responsive programmatic DOOH

HAVAS Cafe

HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

GLP-1 is no longer a medical story; it’s a cultural one in the Middle East

From left, celebrity real estate brokers Rami Wahood and Ben Bandari open up about the secret sauce to meaningful and relatable marketing within the property sector.

Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers

SRMG GOAT

SRMG launches G.O.A.T data-driven sports app built for the AI age

sports content

Viral without a brief: The unscripted era of sports content

The Annual: Top 20 digital and integrated campaigns from 2025

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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