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Brands

Basel Hijazi, Marketing Lead, Saudi & Retail, Google, Middle East and North Africa

Saudi’s evolving consumer landscape and how AI can help

ROSHN Group unveils rebrand, evolution into multi-asset developer

Little Moons floats a giant mochi over Dubai’s JBR

Trends: Jump on before they fizzle

Ethical marketing: meeting expectations of a conscious consumer base

When saving the turtles becomes one with the brand

Ashish Parakh, Chief Sales and Marketing Officer, Sobha Realty

OOH advertising: Evolution is inevitable

Key card Rixos Hotels

Keys to unlocking the ‘suite’ spot in hospitality marketing

Building a brand beyond advertising

THE WORK

Hilton

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

Creative Featured Marketing The WorkFeb 7, 2025

Shantelle Nagarajan

Puma spotlights regional sub-culture to relaunch its Speedcat

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