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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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AOTYME2026
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Awards

Impact

AOTY 2025: Impact BBDO’s Ali Rez on winning Creative Leader of The Year

Tariq Al Sharabi

AOTY 2025: Cicero & Bernay’s Tariq Al Sharabi on winning Head of Agency – PR

Bassel Kakish

AOTY 2025: Publicis Groupe Middle East’s Bassel Kakish on winning Head of Network

Tarek Esper

AOTY 2025: SOCIALEYEZ’s Tarek Esper on winning Head of Agency – Digital

$TBWA\RAAD collected the Best Place to Work in 2025 award from Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (far right).$

AOTY 2025: TBWA\RAAD on winning Best Place to Work in 2025

AOTY 2025: The Hanging House on winning the Independent Creative Agency of the Year

The Assembly team celebrated on stage after being presented with the Digital Agency of the Year 2025 honour by Sherry Mansour, Managing Director – MENAT, Seedtag, category partner of the award.

AOTY 2025: Assembly on winning Digital Agency of the Year

UM KSA was named Best Agency - Saudi Arabia, one of the key geography categories, with the award presented by Waqas Amin, Director – Creative Services Department at The Royal Commission for Riyadh City (far right).

AOTY 2025: UM KSA on winning Best Agency – Saudi Arabia

AOTY 2025: Brand Lounge on winning Branding Agency of the Year

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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