Effies revealed the winners of the Saudi edition of its awards during a gala ceremony on the 11th June 2026. Launched last year, Effie Awards Saudi Arabia is a local programme aimed at recognising outstanding work and leaders of marketing effectiveness in the Kingdom.
BIG WINNERS OF THE NIGHT
Habbar emerged as one of the biggest winners of the night, having been awarded The Most Effective Advertising Agency Office of the Year – Saudi Arabia title. The agency won a total of eight awards including one of the highest honours – a Grand Prix – on the night across five different campaigns. Its overall network Foaj Group was also awarded The Most Effective Agency Network of the Year – Saudi Arabia, owing to Habbar’s performance.
The agency’s work for Time To Speak Up For Manhood, a campaign created for Sayyar, brought home the only Grand Prix awarded that night. The campaign won the award in the retail category where it also won another Gold, alongside a Bronze in the seasonal marketing category. Bringing the total tally of awards to three for the campaign.
The agency won an additional three more Gold awards: One for its February 14: Judgement Day campaign for Floward in the Marketing Disruptors and Retail category.
One for In Your Face Tourism! for Tourism Development Fund in the Corporate Reputation and Travel, Tourism & Transportation category.
And finally, Late for A Reason for BARQ in the performance category.The last campaign also picked up a bronze in the Banking, Finance & Insurance category.
A Legacy That Matters, Habbar’s campaign for Public Investment Fund with Mindshare WPP Media MENA, also won a Silver in the performance marketing category.
On the media front, OMD UAE took away the The Most Effective Media Agency Office of the Year – Saudi Arabia, having won a total of three awards.
The agency was awarded a Silver for its work on the Doritos Loaded campaign in influencer marketing and a Bronze in the experiential marketing category.
The final award collected by the agency together with 80’s Creative was for a Bronze for The Return of Lay’s Original Chili: Driving Demand Through Data-Led Nostalgia in the Food and Non-Alcoholic Beverages category.
In terms of the brands with the best performance, The Most Effective Brand of the Year – Saudi Arabia was awarded to Mobily. The brand recorded its winning of a total of three awards on the night.
It picked up a Silver for its Mobily – The Network That Leads campaign in the Internet & Telecom, which was supported by agencies PHD, VUZ and TTP.
Rounding off its wins, Mobily won two Bronzes: one for its Stay Ahead campaign with TTP Creative Agency & Dejavu in Corporate Reputation.
And the second, for its XStream: All you love, on one platform campaign, also with TTP Creative Agency & Dejavu in the Brand Integration & Entertainment Partnerships.
ALL THE EFFIE AWARDS SAUDI ARABIA WINNERS
Here are the other winners from the night:
GOLD
- A City of Beats
MDLBEAST
The Bold Group
Category: Youth Marketing Products & Services
- Charity Needs a Stand Not an Ad
Sakan Foundation
Mad Tomato
Category: Positive Change: Social Good – Brands
- To all maps of the past: Thank you and Goodbye!
Balady+
Interesting Times DMCC
Category: David Vs Goliath
SILVER
- A Celebrity Partnership Minus The Celebrity
KUDU
Spark Foundry KSA and VML Saudi Arabia
Category: Food & Non- Alcoholic Beverages
- From Clinical to Cultural
Sensodyne
Zenith Media UAE | AKQA Dubai
Category: Brand Integration & Entertainment Partnerships
- Mentos Gum Never Cover Your Mouth
Mentos Gum
Wavemaker Dubai & VML Saudi Arabia
Category: Seasonal Marketing - To all maps of the past: Thank you and Goodbye!
Balady+
Interesting Times DMCC
Category: Government & Public Service
- When Georgina Met Rajeev: Rewriting Premium in Saudi Arabia
Holsten Brewery
iProspect MENA | M&C Saatchi Group
Category: Influencer Marketing
BRONZE
- Barn’s x EWC: The Gamer’s Fuel
Barn’s
Category: Brand Integration & Entertainment Partnerships
- Everyone Increased Spend. IKEA Increased Results.
IKEA
Initiative Saudi
Category: Seasonal Marketing - From Clinical to Cultural
Sensodyne
Zenith Media UAE | AKQA Dubai
Category: Beauty & Personal Care - Mentos Gum Never Cover Your Mouth
Mentos Gum
Wavemaker Dubai & VML Saudi Arabia
Category: Digital – Commerce
