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Appointments

Carla Sertin, Head of Editorial Content, WIRED Middle East.

WIRED Middle East picks Carla Sertin as Head of Editorial Content

Seven Media has announced the appointment of Sara Raffaghello as its Chief Creative Officer (CCO) to drive creative vision and innovation

Seven Media appoints new CCO

Priya Cima

TBWA\RAAD appoints Priya Cima as Talent & Organisational Development Specialist

From left, Ibrahim Hasan, Regional Head, McCann Content Studios MENAT; Ahmed Nour, Head of McCann Content Studios – UAE; and Tarek Ali Ahmed, Managing Director, FP7 McCann UAE.

Ahmed Nour appointed as Head of McCann Content Studios – UAE

Initiative appoints Amine Adem as General Manager – UAE

Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

hrmny PR

Hrmny appoints Communications & Growth Director to lead new PR department

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

Initials launches its Middle East division in Dubai, appointing a new General Manager to lead regional expansion.

UK agency Initials expands to MENA region, and appoints new general manager

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THE WORK

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Gray matter: Rethinking age in advertising

Dec 8, 2025

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