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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Appointments

Malak Effat, General Manager - Egypt & North Africa, Strike Ads.

Strike Ads appoints Malak Effat as GM – Egypt & North Africa

IMI appoints Mona Elsaka as Chief Brand, Marketing and Communications Officer

From left, Claudine Cheever, Chief Marketing Officer, and Lee Brown, Chief Business Officer, Pinterest. Photo credits: Chona Kasinger and Laurent Cassot.

Pinterest picks Chief Marketing Officer, first Chief Business Officer

Cian Dolamore, Operations Director, Empyre Communications.

Empyre Communications appoints operations director to strengthen leadership team

HALFTONE

Culture-focused creative agency HALFTONE launches in Middle East

Teads

Teads appoints managing director for Middle East and Africa

Noureldeen AlHammoury, Chief Market Strategist, Equiti Group

Noureldeen AlHammoury joins Equiti as Chief Market Strategist

General Motors

General Motors adds to regional marketing leadership with new hire

Jupiter Commz

Egypt’s Jupiter Commz appoints Managing Partner

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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