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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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Events
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AOTYME2026
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Appointments

Abeer Al Qadi, Chief Marketing Officer, HUMAIN

PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer

Alexia Nakad, General Manager - Western Europe and the Middle East, AppsFlyer

AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East

Marc El Khoury, Chief Executive Officer, Vibes

Dubai-based creative agency Vibes appoints Marc El Khoury as CEO

Remi Boudard as Global Chief Revenue Officer and General Manager – Europe, AiOO.

AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe

Seedtag Brendan McCarthy

Seedtag appoints Brendan McCarthy as CMO

Ravi Rao, CEO - MENA, Assembly

Assembly appoints Ravi Rao as CEO for the MENA region

Chain Reaction as

Chain Reaction appoints Mohamad Itani as Chief Operating Officer

Saatchi Sport

M+C Saatchi Sport & Entertainment appoints PR Director for Middle East

Theory 11 Entertainment (T11) has announced the appointment of Rob Hallett as its new President of Global Music and Festivals.

T11 appoints Rob Hallett as President of Global Music and Festivals

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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