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Mood FM Seagulls Media Services AdPro& Group

Adpro& Group, MoodFM get Jordanians to answer life’s questions with song titles

Saudia stickers

Saudia #LetItFly solves baggage allowance issues with cultural storytelling stickers

Audi Revolut Formula 1 F1 team Aleph official partner digital advertising

Audi Revolut F1 reveals Aleph as official partner ahead of FIA Formula 1 team debut

Gerety Awards Manmohan

Gerety Awards picks Vidya Manmohan as Jury President for Dubai judging

Abu Dhabi Biobank

Abu Dhabi BioBank spurs communities to ‘Preserve Life’s First Gift’, combat cancers

Zia Mandviwalla, Director, FINCH, Dubai Lynx Film Craft Jury President

Dubai Lynx Film Craft Jury President Zia Mandviwalla on work that moves the jury room

Meaning over metrics

Middle East Retail Group picks Heba Qadeer as Group Head of Marketing – Retail and E-commerce

Ahmed Ghazi, Accounts Director at Thabet Agency, a Thabet Investment Company on marketing in Saudi Arabia in 2026

2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia

Laurence ('Lolly') Thomson, Joint Global Chief Creative Officer, M+C Saatchi Group Dubai Lynx Jury President - Entertainment

M+C Saatchi’s Joint Global CCO on what it will take to win at Dubai Lynx Awards

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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