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Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

FP7 McCann KSA appoints Head of Strategy to strengthen Saudi leadership team

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Omnicom in talks to buy IPG – report

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

CIB

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Digital Essays 2024: Reshaping the OOH customer journey

Pinterest Predicts 2025 Creative Trends

Pinterest Predicts report reveals 2025 trends for consumers, advertisers

‘Consumers want to make a difference, but need more support to do so’

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E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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