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Advertising

Khaled Alfangary, Senior Manager, Client Services, EMEA, StackAdapt makes the case for a unified adtech and martech stack to turn fragmented consumer journeys into orchestrated growth engines.

Future of programmatic in the MENA region: Why adtech and martech integration is essential

By Jalal Khanfour, Chief Commercial Officer, Al-Arabia

Al-Arabia’s programmatic launch: Automation meets scale

campaign work

Campaign Middle East’s top work picks for October

The MoU was signed by Faisal AlEisawi, Regional Managing Director of Digitect (right), and Jason Foo, CEO of BBD Perfect Storm (left).

Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration

Initiative Bayer

IPG’s Initiative claims major share of Bayer’s global media account

OOH Breakfast

Campaign announces OOH Breakfast Briefing 2026: Built For Impact

Engy Noureldin, Lead Strategist, Kijamii on strategy led by humans in marketing

Beyond personas: Why real strategy starts with human truths

Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.

The Trade Desk reveals three key appointments at its Dubai office

Majd Fakhry, Managing Partner at Melon Minds. on the human empathy in marketing

The human algorithm: Why empathy is the smartest growth strategy

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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