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From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

Formula 1 Etihad Airways Abu Dhabi Grand Prix AKQA

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

Baker Tilly UAE picks Catch Communications for PR

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Sarsan

Sarsan Aviation Academy picks Magic Mango MENA to lead digital strategy

FRASER Power Horse

Energy drink brand Power Horse picks FRASER as global creative partner

Krispy Kreme

Krispy Kreme picks Magnitude Creative for Middle East strategy, creative

Ethara

Ethara awards PR retainer for brand, Abu Dhabi Grand Prix to The Romans

Dubai Airports appoints Current Global as its retained PR agency

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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