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From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

Formula 1 Etihad Airways Abu Dhabi Grand Prix AKQA

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

Baker Tilly UAE picks Catch Communications for PR

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Sarsan

Sarsan Aviation Academy picks Magic Mango MENA to lead digital strategy

FRASER Power Horse

Energy drink brand Power Horse picks FRASER as global creative partner

Krispy Kreme

Krispy Kreme picks Magnitude Creative for Middle East strategy, creative

Ethara

Ethara awards PR retainer for brand, Abu Dhabi Grand Prix to The Romans

Dubai Airports appoints Current Global as its retained PR agency

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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