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Vodafone

Vodafone renews media account with Carat for EMEA

VRAcademi

VRAcademi appoints Blitz PR for Middle East comms strategy

Suha Hospitality

Suha Hospitality partners with Magic Mango MENA for digital strategy

From left, Rana El Naggar Managing Partner; Marise Assaf, Founder, CEO & Head of Clients; and Islam Abdelwahab, Managing Partner & Creative Director, Kensho Mindful Communications.

ONE Development picks Kenshō Mindful Communications as PR partner

Formula 1 Etihad Airways Abu Dhabi Grand Prix AKQA

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

Baker Tilly UAE picks Catch Communications for PR

Located on the shores of Obhur Bay, Rixos Obhur Jeddah features 250 accommodations, a private beach, curated dining concepts, world-class wellness facilities and Jeddah’s only dedicated kids’ club. Brazen MENA

Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch

Sarsan

Sarsan Aviation Academy picks Magic Mango MENA to lead digital strategy

FRASER Power Horse

Energy drink brand Power Horse picks FRASER as global creative partner

Home Page Ads

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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