The Story
For the launch of their new machine Genio S Plus, NESCAFÉ® Dolce Gusto® turned to Snapchat to build awareness and drive sales. NESCAFÉ® Dolce Gusto® had been active throughout the year on Snapchat with snap ads and dynamic ads, driving sales of their coffee pods, but for the machine’s launch, they had to take it a step further. Because of the impact, COVID-19 had on the in-store experience where people would see the machines in person, NESCAFÉ® Dolce Gusto®’s team wanted to leverage the full power of AR to bring the in-store experience to the Snapchat audience in a personalized way.
The Solution
Snapchat’s team suggested a camera + content strategy where Snapchat
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