By Nick Clements, CEO of Ampersand and member of The Marketing Society UAE
The pandemic has made it more challenging than ever for marketers and their agency partners to navigate through rapid change and uncertainty.
The realities of the world behind walls, the feast-or-famine polarising of different sectors and fast-evolving consumer habits mean that long-term planning is harder than ever.
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Brands are under scrutiny like never before, not only to respond at speed but also to do (and be seen to do) the ‘right thing’ as consumers incr
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