Seven agencies are competing for the coveted Creative Agency of the Year at Campaign’s Global Agency of the Year Awards.
Two Australian agencies (Howatson+Company and Thinkerbell) are on the seven-strong shortlist, alongside businesses from Canada (Rethink), New Zealand (Special), Turkey (TBWA\Istanbul), Sweden (Åkestam Holst NoA) and Taiwan (Leo Burnett).
More than 123 companies from 21 countries entered Campaign’s fourth global Agency of the Year Awards, which will award prizes across 34 categories this year.
From the nominations, 53 were from the EMEA region, 31 from the APAC region, 28 were from Canada and the Americas, and 18 from Australia and New Zealand..
The shops in the running for Media Agency of the Year include the UK’s Manning Gottlieb OMD and OMD UK, as well as Initiative Australia and Initiative APAC, based in Singapore.
TBWA has a total of eight mentions on the shortlist, including a nomination for Best Network for Middle East & Africa for TBWA\Worldwide, and Strategic Planning Leader for Toygun Yılmazer, chief strategy officer for TBWA\Istanbul.
It’s closely followed by VMLY&R with five shortlist nominations, including Agency Leader for Andrew Dimitriou, chief executive officer of VMLY&R Europe Middle East & Africa, and Global Diversity and Inclusion Initiative for VMLY&R Global.
Global experiential agency Amplify has three separate chances to win an Agency of the Year title across three categories: Brand Experience Agency, Brand Experience – Independent Agency, and Independent Agency – Creative.
Chief marketing officers and marketing directors from leading global and local brands judge Campaign’s Global Agency of the Year Awards and Aline Santos, the chief brand officer and chief equity, diversion and inclusion officer, is chair of judges.
The winners will be revealed in Campaign in May.
Last year, Denmark’s &Co, part of NoA – the North Alliance, won Creative Agency of the Year 2021, beating Zulu Alpha Kilo from Canada and the UK’s Uncommon Creative Studio in the hotly contested category.
Winning the award meant &Co. cemented its position as an aspirational agency where young creative people want to come and work, according to Thomas Hoffmann, executive creative director.
“New business wise, it’s great for a bit of fame; but for the teams winning awards is extremely important. This one especially, because it embraces how we think, how we drive our business, how we drive our clients,” Hoffmann said.
The Campaign Global Agency of the Year Award run alongside local and regional awards across Asia, the UK and US.
Campaign’s Agency of the Year Global 2022: The Shortlist
Shortlists for network awards
Global Network
1 Best Network: Asia-Pacific
Leo Burnett, Asia Pacific
SPECIAL, New Zealand
TBWA\Asia Pacific
UM APAC
Weber Shandwick, Asia Pacific
2 Best Network: Europe
BBDO Europe
Initiative Europe
McCann Worldgroup – Europe & UK
NoA – the North Alliance
OMD EMEA
PHD
VMLY&R
3 Best Network: Latin America
SAB Marketing Connections
VMLY&R
4 Best Network: Middle East & Africa
ASDA’A BCW
IMPACT BBDO
TBWA\Worldwide
5 Global Network – Creative Agency
DDB Worldwide, New York
FCB Global (NY)
Grey Group, United States
McCann Worldgroup, New York
Ogilvy, United States
TBWA\Worldwide, USA
VMLY&R Global
6 Global Network – Digital Agency
AKQA Group, U.K
AnalogFolk Group, UK
Media.Monks, Global
VaynerMedia, US (headquarters), Mexico, UK, The Netherlands, Singapore, Malaysia, Japan, Thailand, Australia
7 Global Network – Integrated Agency
Winners to be announced.
8 Global Network – Media
Mindshare, United Kingdom
PHD Worldwide
UM, United States
Wavemaker UK
9 Global Network – PR
Winners to be announced.
Shortlists for agency awards
10 Creative Agency
Åkestam Holst NoA Sweden
Howatson+Company Australia
Leo Burnett Taiwan
Rethink Canada
SPECIAL New Zealand
TBWA\Istanbul Turkey
Thinkerbell Australia
11 Media Agency
Initiative, Australia
Initiative APAC, Singapore
MG OMD, United Kingdom
OMD New Zealand
OMD UK
Starcom, Taiwan, Taipei
Touché!, Canada
12 Brand Experience Agency
Amplify, UK, US, Australia, France
FIRST, United States
HeyMo ®️ The Experience Design Company, Istanbul, Turkey
Imagination, London
Jack Morton, United States
Momentum Worldwide, USA
Starcom, Taiwan, Taipei
13 Consultancy
Fiftyfive5, Australia
half rhino, Singapore
Manifest Group
UM APAC, Singapore
14 Customer Engagement Agency
OLIVER, UK
RAPP Worldwide Global (NY Headquarters)
Spiro, United States
Zenith Taiwan
15 Digital Innovation Agency
DEPT®, Netherlands
Famous Innovations, India
OLIVER, UK
Performance Art, Canada
R/GA London, UK
Wavemaker, China
Zenith Taiwan
16 In-house Agency
BBC Creative, England
Creative X, Meta, United States
The Kitchen North America, Canada / U.S.
U-Studio/OLIVER, UK
Shortlists for Independent Agencies
17 Independent Agency – Creative
Amplify, UK, US, Australia, France
Pablo UK
Rethink, Canada
SPECIAL, Auckland
St Luke’s, London
The Royals, Australia
Zulu Alpha Kilo, Canada & USA
18 Independent Agency – Digital
Asap Plus Asia, China, UK & Australia
NP Digital, US, CA, BZ, UK, DE, IN, AU, SG
Propel Manila, Philippines
19 Brand Experience – Independent Agency
Amplify, UK, US, Australia, France
Imagination, London
20 Independent Agency – PR
Winners to be announced.
21 Integrated Marketing Agency
Howatson+Company, Australia
Icon Agency, Australia
Leo Burnett, Taiwan
Manifest Group
TBWA\SMP, Philippines
The &Partnership, UK
VCCP, London
22 Performance Marketing Agency
Incubeta, England
Journey Further, UK
M&C Saatchi Performance, UK
Reprise Digital, APAC / Singapore
NP Digital, US, CA, BZ, UK, DE, IN, AU, SG
Reprise, USA (Global HQ)
Tug, UK
23 PR Agency
ASDA’A BCW, United Arab Emirates
Citizen Relations, Canada
FleishmanHillard, USA
Icon Agency, Australia
Material, Japan
Sandpiper, Singapore
Weber Shandwick, United States
24 Social Media Agency
Asap Plus Asia, China, UK & Australia
M&C Saatchi Indonesia
Propel Manila, Philippines
The Goat Agency UK
We Are Social, UK
Whalar, UK
Shortlists for staff engagement and initiatives
25 Best Place to Work: Individual Shop
DDB Group, Philippines
DDB Group, Hong Kong
The Royals, Australia
26 Best Place to Work: Network
Winners to be announced.
27 Global Diversity and Inclusion Initiative
Anomaly, Toronto
VMLY&R Global
Zulu Alpha Kilo, Canada & USA
Shortlists for people and team categories
28 Creative Leader
Ali Rez, chief creative officer, Impact BBDO, United Arab Emirates
Daniel Fisher, global executive creative director, Unilever & Special Projects, Ogilvy London
İlkay Gürpınar, chief creative officer, TBWA\Istanbul
Shivani Maharaj, chief content & partnerships officer, Wavemaker Australia
Tony Bradbourne, Founder / CCO / CEO, Special New Zealand
29 Strategic Planning Leader
Celia Garforth, head of strategy, Special Australia
Charlie Ebdy, chief strategy officer, OMD UK
Kit Altin, chief strategy officer, Walk In The Gate, UK
Shelley Brown, chief strategy officer FCB Canada
Toygun Yılmazer, chief strategy officer, TBWA\Istanbul, Turkey
30 Media Planning Leader
Emma Withington, managing partner, head of planning, Manning Gottlieb OMD, UK
Riki Li, managing partner, Wavemaker China
31 Agency Leader
Andrew Dimitriou, chief executive officer, EMEA, VMLY&R, France
Burcu Özdemir, chief executive officer, TBWA\Group Istanbul Turkey
Mel Edwards, global CEO, Wunderman Thompson, London
Natalie Bell, chief executive officer, Manning Gottlieb OMD, UK
Raj Kamble, founder & CCO, Famous Innovations India
Sunil John, President – MENA of BCW and Founder of ASDA’A BCW, United Arab Emirates
32 Agency Growth Leader
Charlotte (Charlie) Wright, chief growth officer, Wavemaker Asia-Pacific
Joanne Painter, co-founder & managing director, Icon Agency, Australia
Philip Heimann, global chief growth & marketing officer, Ogilvy New York
Raj Kamble, founder & CCO, Famous Innovations, India
33 Corporate Communications/Marketing Team of the Year
Winners to be announced.
34 Talent Management Person/Team of the Year
IDEASXMACHINA Group of Hakuhodo, Philippines
Publicis Groupe Talent Team, China
