Saudi Arabia is going through massive change as it rapidly expands its economy as part of its Vision 2030 master plan. Campaign Middle East is hosting a one-day event on May 31 to gain valuable insights into the opportunities that await the creative and marketing industry, along with the challenges.
We will be joined by leading agencies, media, clients and suppliers in Saudi to discuss these challenges in media, marketing, advertising and communications in the Kingdom.
For our first Campaign Saudi Briefing series out of the two planned this year, we will be looking at the young talent issue and opportunities in Saudi Arabia, and the huge potential that the latest technology holds for the country. There will be presentations, debate, insights and networking galore. It will be in Riyadh, and we will be looking forward to seeing you there and meeting the Saudi industry in person.
Event Agenda:
10:00am. Registration & Networking Breakfast.
10:45am. Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East.
10:50am: Chair’s opening remarks – by Justin Harper, Editor | Campaign Middle East.
11:00 – 11:15am: Headline Keynote Speech on Communicators: The Game-Changers by Mohamed Al Ayed, CEO, TRACCS
At the forefront of the people evolution powering Saudi Vision 2030
Communications has evolved into a game-changing industry with the power to influence positive change and serve and support Saudi Vision 2030. Driving and inspiring this progression is the surge and evolution of the local communications talent and wider ecosystem.
11:15 – 11:45am: Panel Discussion: Harnessing Data to unlock growth
Businesses understand the importance of building a customer-centric organisation to drive growth and loyalty. With data being the most valuable currency, we explore what that means for Saudi companies investing in technologies that activate data, engage people, and measure ROI of their effort.
Speakers:
Mounir Aris: Senior Managing Director, Publicis Sapient
Ashish Sinha: Managing Director, India, APAC and MEA, Epsilon
Ralph Al Adaimy: Business Director, Starcom
Anas AlSharif: Tree Insurance
More Speakers TBC
11:45 – 12pm: Saudi Insights Keynote presentation: How Brands Benefit from Football – a 2023 Plan for Success
Speakers: Seth Hart Global SVP, Commercial, Footballco, and James Lamon, EVP Content & Operations, Footballco
The modern fan has changed the game of football. As the sport grows at incredible speed in the region, there is an increasing opportunity for brands to engage with the sport to increase brand awareness, generate new customers, and connect with the support. Football’s presentation will educate brands on how to get involved in genuine, brand-safe, and exciting ways.
12pm – 12:30pm: Panel Discussion: Empowering Human Capital to Reimagine Marketing in Saudi Arabia
In this panel, marketing and advertising experts who have been operating in Saudi Arabia since 1989 will explore how the country’s unique blend of agile infrastructure, government ambitions, private sector investment, and people-centric culture can inspire a new era of marketing innovation. From understanding consumer profiles and needs to equipping human capital for tomorrow’s challenges, the discussion will touch on the vital role that universities, agencies, advertisers, and government must play in driving this vision forward. Attendees can expect to gain valuable insights into how Saudi Arabia is reimagining marketing and advertising for the fast-evolving landscape of the future.
Speakers:
Mohammed Mannaa: MD, UM KSA
Mohammed Bahmishan: CEP & COO, FP7 McCann KSA
Sara Bin Thunayyan: Planning Director, FP7 McCann KSA
More Speakers TBC
12:30 – 12:45pm: Coffee Break
12:45 – 1:15pm: Panel Discussion: How tech enables new metrics and performance measures for faster growth’
The advertising industry has long relied on proxy measures to determine performance and success, in order to get ever closer to what clients truly want: the highest possible return on investments. But the path down the funnel isn’t always clear. With Attention, we close the gap between exposure and reception. But how do you measure attention, how do you deploy it in planning and buying, and how do you evaluate the difference it has made? How do you make ads perform better. This panel will lift the veil on the tech that enhances advertising ROI.
Speakers:
Moderator: Justin Harper, Editor, Campaign Middle East
Christos Solomi, Chief Digital Officer, OMG MENA
Muneeb Rasheed Arrabi, MarCom General Manager, Zain
George Achkouty, Head of Acceleration, OMD MENA
Daniel Shepherd, Head of Strategy & Product, PHD MENA
1:15 – 1:30pm: Saudi Insights Keynote Presentation: Harnessing the power of AI in performance marketing – by Neel Pandya, CEO – EMEA & JAPAC, Pixis.
Leveraging AI in marketing optimizes efficiency and ROI. Advanced data analysis and insights optimize targeting, creative and bidding strategies to gain a competitive edge.
1:30 – 2:00pm: Panel Discussion: Gaming, streaming and shopping on the rise
Gaming, streaming and shopping are all on the rise. The KSA market and Saudi youth are fueling a global growth in these channels. In the first part of his session Amazon Ads will present all new insights on Twitch users and the customer journey across Twitch and Amazon for KSA audiences. The panel part of this session will spotlight key brand strategies and successes brought to life across the gaming, streaming and shopping journey.
Speakers:
Moderator: Ramez Zeineddine,Country Lead KSA, Amazon Ads
More speakers TBC
2:00 – 2:15pm: Saudi Insights Keynote presentation: Marketing Augmented – by Vishal Badiani, Head of Creative Strategy, Snap Inc.
The keynote will explore the world of augmented reality (AR) and its game-changing implications for brands. Delve into the technology behind AR, and discover how AR can not only enhance the customer experience but also create engagement, increase brand awareness as well as drive conversions down the funnel.
2:15 – 2:45pm: Panel Discussion: Tapping into Saudi’s youth market’
The majority of Saudi Arabia’s population are under 30 which presents an exciting opportunity for brands that appeal to young consumers. We give insights into how brands can capitalise on this exciting market.
Speakers:
Moderator: Reine Hammoud: Business Director, Boopin, KSA
Yousef Al-Mutairi: Director of Marketing and Communications, Ithra (a Saudi Aramco initiative)
Faisal Shams: Business Solutions – Head of Teleco and Government, Snap Inc.
Christophe Castagnera: Head of Strategy, Middle East, Imagination
2:45pm: Chair’s Closing remarks – by Justin Harper, Editor | Campaign Middle East.
