Social media and digital marketing agency Netizency has been awarded the Middle East social business for Visa, following a multi-agency pitch that took place in late 2022.
Netizency will handle social media strategy for Visa’s markets across Central and Eastern Europe, Middle East and Africa (CEMEA) region, as well as content creation, community management, and analytics for the GCC markets.
The partnership between Netizency and Visa in Dubai officially started on April 1st, 2023, and it marks a significant milestone for the agency.
Michael Maksoudian, Managing Partner at Netizency said: “When we launched Netizency in 2013, we were open to working with anyone who came knocking. At that time, the thought of snagging a client like Visa felt about as probable as getting a suntan on the moon. But fast forward to a decade, and we’ve rocketed our way to success, with Visa standing tall as a key player in our stellar client portfolio. With more than 10 top global brands under our belt, it’s clear that our team of 50 superstars across 3 offices has truly reached for the stars.”