Burger King dropped a new campaign asking people to rename an island to Whopper Island.
The island in question shares its name with the brand’s famous rival, McDonald’s.
Created by DM9 Brazil for Burger King Brazil, the campaign was launched through a mockumentary and user-interaction campaign.
Taking a nat-geo documentary approach, complete with a David Attenborough reminiscent voice, the mockumentary dives into the heart of the matter, the fire.
Located between Madagascar and Antarctica, the island (that really exists) is a volcanic island.
Burger King felt strongly about the fact that a volcanic island is called McDonald’s. The famous fire-grilled burgers brand claims
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
