Credit: David Madrid
Burger King asked people to look for invisible ads in its latest campaign for Halloween.
Taking place across the social media platform X (formerly Twitter), the campaign kicked off with Burger King Spain’s handle, @burgerking_es, tweeting on the platform asking if people wanted to win free items?
To win these, all people had to do was take pictures of an invisible ad and post it with the hashtag #SometimesISeeBurger (#EnOcasionesVeoBurger in Spanish) and tag the food chain’s twitter account.
The campaign, coined the ghost campaign, was accompanied by the tag line, ‘Share invisible ads
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