Dubai-based FoxPush, a regional company providing a full-stack solution for publishers and digital advertisers, announced the launch of its supply-side platform (SSP) built in the Middle East. The platform provides publishers access to available premium demand, delivers on requests from advertisers for more transparency and visibility of the marketplace, and helps to maximise the revenue that buyers and sellers have made towards the brand management of their companies.
The supply-side platform offers support to web publishers to leverage the ad revenue and controls the ad space. By introducing SSP in the Middle East, FoxPush guarantees a 90 per cent+ fill rate and aims to enhance the
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