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posted on Feb. 05, 2025 at 12:17 pmFeb 5, 2025

Budget Saudi Arabia ‘social vs real’ campaign moves people from ‘screens to scenes’

posted on Feb. 05, 2025 at 12:17 pmFeb 5, 2025

Saudi influencer Abdulaziz Bakr worked with Budget Saudi Arabia and FP7 McCann Riyadh to convert cursory comments and emojis on social media into meaningful, real-life celebrations to commemorate special occasions.

https://www.youtube.com/watch?v=RJeOs_IhQBw

Creative agency FP7McCann Riyadh has joined hands with Budget Rent a Car in Saudi Arabia to launch its Social vs Real campaign, which brings Budget Saudi Arabia’s ‘quit screens to scenes’ vision to life.

The strategic thought behind the campaign is to redefine how people celebrate special moments. Instead of cursory comments or emoji reactions on social media to celebrate special moments, the campaign spurs meaningful, in-person connections and celebrations.

بدال احتفالية لينكد ان، رحنا نحتفل بنايف على الواقع! #بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات
Instead

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Tags:Abdulaziz Bakr Azooz Budget Rent A Car Budget Saudi Arabia celebrations comments Emojis experiential Fawaz Abdullah Danish FP7 McCann FP7 McCann KSA FP7 McCann Riyadh Inﬂuencer marketing Mohammed Bahmishan Quit Screens to Scenes Sapient Nitro Saudi influencer social media social vs real

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.