https://www.youtube.com/watch?v=RJeOs_IhQBw
Creative agency FP7McCann Riyadh has joined hands with Budget Rent a Car in Saudi Arabia to launch its Social vs Real campaign, which brings Budget Saudi Arabia’s ‘quit screens to scenes’ vision to life.
The strategic thought behind the campaign is to redefine how people celebrate special moments. Instead of cursory comments or emoji reactions on social media to celebrate special moments, the campaign spurs meaningful, in-person connections and celebrations.
بدال احتفالية لينكد ان، رحنا نحتفل بنايف على الواقع! #بدجت_السعودية #قفّل_الشاشات_وقرّب_المسافات
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