From left: Bordé, Kanaan and Bomediano
TBWA/Raad has a new executive creative director, Bruno Bomediano, who previously held the same role at Horizon FCB Dubai.
He replaces Manuel Bordé, who has been hired as US and Canada ECD of WPP experiential agency Geometry Global in New York.
The announcement is the latest in what has been a turbulent year for TBWA/Raad’s creative department.
In October 2018, Bordé was promoted to ECD, a role he was to share with Fouad Abdel Malek, who had been in the role since May 2016.
Then, in July of this year, Abdel Malek moved to FP7 to head up the Middle East Communication Network agency
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