More than 60 brands including Gucci, Adidas, Tommy Hilfiger, DKNY and Dolce and Gabbana recently took part in Metaverse Fashion Week 2023. The key takeaway was a growing interest in gamified campaigns.
The virtual event, hosted by luxury NFT marketplace UNXD and Decentraland, an immersive platform, allowed brands to promote new collections and creative campaigns.
These included built-in games, digital fashion shows and parties, panel talks, integrated video displays and virtual ‘try-on’ opportunities for avatars.
Brands were encouraged to showcase a connection between innovation and tradition within virtual and interactive experiences.
It was clear that they are addressi
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